The effect of the customer experience on loyalty
At VHT, we know how important the customer experience is to loyalty, and it’s cool to see research backing it up:
The difference in loyalty between companies in the top quartile of customer experience (when measured against industry averages) and the companies in the lowest quartile:
- 14.4% more customers willing to buy another product
- 15.8% more customers reluctant to switch
- 16.6% more customers likely to recommend
Read the entire blog post.
